• Polish
• French
• Italian
• Spanish
• German
• Greek
• Slovak

Wizz Air appetiser for Hungary Londoners on the move

Published: 03 July 2008

Wizz Air, the largest low fare airline based in Central and Eastern Europe has teamed up with the Hungarian National Tourist Office to promote flights to Budapest from London Luton Airport.

The outdoor campaign uses 12 branded taxis to promote 'Hungary - a love for life' with two stunning visual displays, one on either side of each taxi.  One side depicts classical musicians against a background of 'Hungary for Culture' and, in stark contrast, the other side features young people partying; 'Hungary for fun'.  The taxi campaign will run for a 12 month period.
 
To capitalise on the exciting destination artwork on the outside of the taxi Wizz Air has branded the tip-up seats inside and feature actual flight offers based on flights from London Luton to Budapest from just £28.
 
The campaign, which kicked off in June, has already received very positive feedback with taxi drivers and their passengers commenting on the interesting artwork.
 
The number of nights spent in Hungary by UK visitors from January to March this year has risen by over 30% compared to the previous year, almost certainly driven in part by the fantastic Wizz Air flight offers available.
 
Wizz Air operates a young fleet of Airbus A320 aircraft from 8 bases on over 100 routes and carried a total of 4.2 million passengers in 2007. The airline offers flights to 12 destinations in 5 countries from London Luton and is the airport's third largest airline.

-Ends-

For more information, please contact:
London Luton Airport Press Office 07714 728035

Notes to Editors:
London Luton Airport is one of the UK's largest airports now carrying over 10 million passengers, an increase of nearly 400 per cent over the last decade.  Employing close to 500 staff, the airport is a major economic driver for the region, as well as a major base for 'low cost' or 'no frills' air travel. 
 
EasyJet, Ryanair, Wizz Air, Monarch, Thomsonfly, SkyEurope, Aer Arann, XL Airways, Flybe and Thomas Cook operate from the airport, departing to over 90 destinations including services to Europe, Africa, and Asia.
 
The airport is operated and developed by a consortium of which Abertis Infraestructuras, a leading European infrastructure provider, is a 90 per cent majority shareholder and Aena Internacional, the international business arm of Aena- the Spanish national airport and air traffic control organisation, is a 10 per cent shareholder. 

In January 2008 London Luton Airport launched its Community Engagement Strategy, which set out the Airport's formal commitments to the community up to 2012.  The strategy focuses on three action areas, 'A Better Environment', 'A Vibrant Neighbourhood' and 'A Growing Economy', identifying priority programmes in each one.