London Luton Airport's Two New Staff Members
Published: 31 January 2011
As part of a series of initiatives aimed at simplifying the security process and improving the experience for passengers, London Luton Airport has become the first airport in the world to introduce holographic announcers. These will be employed to communicate important security messages as passengers pass from check-in to the departure lounge.
Custom designed for London Luton Airport by Tensator, global leaders in queue management and digital signage solutions, the holograms, in both male and female versions, are technically referred to as Tensator Virtual Assistants, but have been affectionately dubbed “Holly” and “Graham” by London Luton Airport Staff.
Initially Holly and Graham will be deployed for a trial period within the Central Search Area, where passengers are searched and their hand luggage is checked. They will be used to brief passengers on the preparations they need to make before undergoing the Security search. The trial will take 4-8 weeks and will measure a variety of indicators including the amount of time spent by passengers in the Central Search.
Should the trial prove successful, passengers can look forward to seeing Holly and Graham throughout the Airport, in operational roles, offering passenger information and for use by retail outlets within the terminal building.
Glyn Jones, Managing Director of London Luton Airport, said:
“London Luton Airport is proud to be the first Airport in the world to introduce this holographic technology in a commercial, operational environment, so I am delighted to welcome Holly and Graham to the team. We are confident that our two new staff members will help improve the experience for our passengers by communicating key security messages in a way which is both consistent and compelling. This should help our passengers pass safely and swiftly through the airport.”
Alan McPherson, CEO of Tensator said:
‘We’re extremely excited that our first commercial installation of the Virtual Assistant is with London Luton Airport. The Virtual Assistant is a state-of-the-art unique communication tool, designed to increase operational efficiencies, improve customer flow and enhance passenger satisfaction. It delivers a consistent and informative message and will certainly enhance the passenger journey.”
Our photo shows Managing Director Glyn Jones with Holly
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For more information please contact:
London Luton Airport Press Office – press.office@ltn.aero
Notes to Editors
London Luton Airport
London Luton Airport is one of the UK’s largest airports and carried almost 9 million passengers in 2010. The Airport employs over 500 staff, is a key economic driver for the region and a major base for ‘low cost’ or ‘no frills’ air travel.
easyJet, Wizz Air, Ryanair, Monarch, Thomson, Aer Arann, EL AL, Blue Air and Flybe operate from the airport, departing to over 90 destinations including services to Europe, Africa, and Asia, with onward connections to Mumbai, Hong Kong, Johannesburg, Beijing and Bangkok via Tel Aviv.
The airport is operated and developed by a consortium of which Abertis Infraestructuras, a leading European infrastructure provider, is a 90 per cent majority shareholder and Aena Internacional, the international business arm of Aena - the Spanish national airport and air traffic control organisation, is a 10 per cent shareholder.
Tensator
Tensator is the Global leader in Queue Management solutions and crowd control products and provides next generation digital signage solutions which enhance the customer journey. Our solutions portfolio is created around the objective of ‘making and saving money’ for our customers.
Our customer value proposition is the provision of products that provide operational efficiencies, increase revenues for our customers, increase customer flow and improve passenger satisfaction.
Tensator’s Virtual Assistant is a state-of-the-art technology. It is an innovative and engaging digital signage product. It provides a unique platform for promotional/advertising/ branding information. It works 24 hours, 7 days a week and delivers a consistent message. It is a completely customisable solution and can deliver any message in any presentation format. No barriers with language.