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Yam Yam To Go Brings a Taste of The Orient to London Luton Airport

Published: 29 April 2008

Leading food and beverage operator SSP UK has brought a new oriental addition to London Luton Airport.

Located before security, Yam Yam To Go is putting a whole new spin on Asian cuisine, offering fresh food from the Orient faster than your favourite take-away.
This unique concept combines taste with speed. Each dish is prepared with quality ingredients with that same authentic flavour and served in attractive Asian "food cartons" or traditional Chinese bowls. For the daring, there are chopsticks but forks are also provided for those who prefer a more familiar way of eating.

Passengers just simply choose from a selection of hot oriental main dishes accompanied by a choice of rice or noodles, heated and they're good 'To Go'! But unlike your local takeaway there is no deep fat frying which means YamYamToGo is not only tastier but healthier as well.

The menu covers Chinese, Indonesian and Thai classics from Chicken Chow Mein, Special Fried Rice, Thai Chicken Curry, Beef Rendang to Pad Thai. Side dishes include Chicken Satay, Malaysian Meat Balls and every Saturday night takeaway's staple item, Prawn Crackers.

Created with innovation and practicality in mind, the sleek, contemporary layout is designed for maximum efficiency. All dishes are prominently displayed to make it as easy as possible for the customer to make their selection and pay in the minimum time.

SSP Air UK CEO Nick Inkster says, 'The beauty of this concept is that it marries all the ingredients that today's customer looks for in a time pressured environment such as an airport; freshness, quality and efficiency. YamYamToGo will provide all this with something a little different to London Luton's passengers.

Martyn Lloyd, Commercial Director, London Luton Airport added ' As the first UK airport to launch a YAM YAM oriental fast food outlet, we are extremely pleased with the innovative product and store design as well as the efficient service it provides to passengers.  The product blends well within the current offering to passengers, ensuring there is something for all tastes, for people on the move, or for passengers with limited time.'

Originated in the Netherlands, Yam Yam To Go was created by Mr Cheung in 2002. Cheung's family history played a pivotal role in introducing Asian food to Holland with his grandfather opening the very first Chinese restaurant in Rotterdam in 1928. The first Yam Yam To Go store was launched in 2003 at The Hague Central. London Luton Airport is only the second opening in the UK after London's flagship store on Fetter Lane.

For more information, please contact:
London Luton Airport Press Office 07714 728035

Notes to Editors:
SSP UK operates over 610 retail and catering outlets including restaurants, pubs, bars and coffee shops at 22 airports and 115 rail stations throughout UK and Ireland.

SSP UK is the leading provider of food and beverage services in travel and leisure locations worldwide. SSP has over 40 years experience of serving the travelling customer, through a portfolio of international and national brands and tailor made concepts. SSP currently operates in 28 countries.

London Luton Airport is one of the UK's largest UK airports with passenger numbers nearing ten million in 2007, an increase of nearly 400 per cent over the last decade.  Employing close to 500 staff, the airport is a major economic driver for the region, as well as a major base for 'low cost' or 'no frills' air travel.

EasyJet, Ryanair, Wizz Air, Monarch Scheduled, Aer Arann, Silverjet, Thomsonfly, SkyEurope, First Choice, XL Airways, Flybe and Thomas Cook operate from the airport, departing to over 90 destinations including services to Europe, Africa and North America.

The airport is operated and developed by a consortium of which Abertis Infraestructuras, a leading European infrastructure provider, is a 90 per cent majority shareholder and Aena Internacional, the international business arm of Aena- the Spanish national airport and air traffic control organisation, is a 10 per cent shareholder.

In January 2008 London Luton Airport launched its Community Engagement Strategy, which sets out the Airport's formal commitments to the community up to 2012.  The strategy focuses on three action areas, 'A Better Environment', 'A Vibrant Neighbourhood' and 'A Growing Economy', identifying priority programmes in each one.
 
As well as outlining the Airport's priorities for the next five years, the document also summarises its commitments for 2008, which include the publishing of a revised environmental policy, practical support for at least 20 local community projects and the development of a schools outreach programme.