Marketing Partnerships Executive
Job description & person specification
Title: Marketing Partnerships Executive
Department: Corporate Affairs - Marketing & Communications
Reports to: Marketing Brand Manager
Work patterns: Full Time (Hybrid 60% office 40% wfh)
Job purpose summary:
To support the Marketing & Communications team in the delivery and development of strategic marketing partnerships with key airline, surface access partners and travel trade. The role plays a pivotal part in aligning collaborative campaign activity to LLA’s brand and business objectives, while supporting commercial passenger campaigns, advertising environments, and key airport milestonesKey responsibilities and accountabilities:
Surface Access Campaigns and Relationships (Approx 40%)
· Manage and grow strategic partnerships with surface access providers, including rail, coach, bus, and parking services. Responsible for delivering multi-channel campaigns designed to increase awareness and drive usage of public and sustainable transport options to and from the airport. Close collaboration with internal stakeholders will be essential to ensure that all partner communications remain aligned with the LLA brand.
Airline Campaigns and Relationships (Approx 30%)
· This role involves building strong working relationships with airline partners to deliver co-branded, integrated marketing campaigns that align with LLA’s brand and route development strategy. Collaborate on destination marketing initiatives and tactical campaigns designed to drive route awareness and passenger bookings. They will also take the lead on establishing campaign KPIs and producing comprehensive post-campaign evaluations.
Commercial Passenger Seasonal Campaigns (Approx 20%)
· Planning and delivering seasonal marketing activity aligned with key travel periods such as summer holidays, Christmas, and school half-terms. They will support the development of campaign messaging and creative assets that reflect passenger motivations and meet commercial objectives. Monitoring and evaluating campaign effectiveness using data and insight tools will also form a key part of the role.
Departmental and Terminal Advertising Support (Approx 10%)
· This role includes assisting with the coordination of LLA’s terminal advertising environments, including both digital and static formats. The postholder will provide support to internal departments and stakeholders by helping to deliver branded messaging and campaign execution within the terminal environment, ensuring consistency and impact.
Airport Commercial Events and Milestone Celebrations (Approx 5%)
· The postholder will support the planning and delivery of major commercial milestones, including new route launches, anniversaries, and terminal innovation moments. Working collaboratively with commercial and operational teams, they will help execute promotional and experiential activity that enhances the airport experience and supports broader business goals.
Airport Travel Trade (Approx 5%)
· The role will involve maintaining and developing strong working relationships with the travel trade sector to support overall brand awareness and airline route promotion. The postholder will assist in the creation of sales support materials and coordinate LLA’s attendance at relevant trade events as required.
Secondary tasks:
· Monthly, quarterly, annual and ad hoc reporting on activity and impact
· To deputise for Marketing and Brand Manager as required
· To support the airport on broader Corporate Affairs or internal communications initiatives as required
· Play a key role in the airport’s Crisis Communications response as a member of the Crisis Communications Team
· Contribute to delivering a great guest experience by performing your role with accuracy and efficiency. Recognising that every task whether guest facing or behind the scenes contributes to supporting the company’s overall LLA Way Strategy and service standards.
· Proactively and positively promote the LLA Way initiatives and projects with all employees and the wider airport community.
Qualifications required:
· Demonstrable experience in a marketing, partnerships or campaign coordination role.
· Strong understanding of stakeholder management and relationship building.
· Experience in planning and delivering integrated campaigns, ideally with airline, travel, or transport partners.
· Excellent written and verbal communication skills.
· Creative mindset with a commercial approach to campaign delivery.
· Highly organised with an ability to manage multiple projects and prioritise workload.
· Proficient in Microsoft 365 (PowerPoint, Excel, SharePoint, Teams).
· Experience working with design/creative teams and external agencies.
· Strong attention to detail, able to work under pressure and meet deadlines.
· Experience with performance analytics and campaign reporting tools is desirable.
· Knowledge or interest in the travel, aviation or transport sector is a plus
You will be required to pass a range of referencing and vetting checks, including a Criminal Record Check and a Counter Terrorism Check (CTC). You must also have lived in the UK for at least 3 years with a 5-year work history, unless in education.
This job description is intended to give an appreciation of the role and the range of duties and responsibilities to be undertaken. It does not attempt to detail every activity. Specific task and objectives will be agreed on an on-going basis. The post holder will be required at all times to perform any other reasonable tasks, as requested by the Line Manager in order to meet the operational needs of the business.
For any further information, please contact the Human Resources department [email protected] London Luton Airport Operations Ltd collects your personal information when you submit your application. For more details about the personal information LLA collects, how we collect it, why we need it, what we do with it, how long we keep it and what your rights are, please see our privacy notice at https://www.london-luton.co.uk/privacy-notice.
LLA is committed to fostering, promoting and preserving a culture of diversity, equality and inclusion, as we carry out our mission. We will always be respectful and seek to learn from those different from ourselves. We strive to be an equal opportunities employer, and we are determined to ensure that no applicant or employee has a negative experience for being who they are. We welcome all applications!
To apply:
Please email your CV and covering letter to [email protected] using reference MPE1007 in the subject line. In the body of the email please make sure to include the following:
- Current and expected salary
- Notice period/availability to start
- Right to work in the UK/sponsorship required
- Whether you are happy to travel to Luton 3 days a week